Licensing is the ultimate in brand extension; an invaluable opportunity to make your brand part of the every day lives of your audience embedding your brand values with their routines.  It opens up the possibility to actively communicate with consumers through multiple media and at times when your audience is at their most receptive. 

A strategic licensing plan will ensure you protect your brand’s image and name keeping control of how it is portrayed while increasing its accessibility and your revenues.  Licensing adds value to the brand offering and its popularity gaining positive associations with the products to which it is licensed and how the audience interacts with them.

Licensing services include:

  • Licensing Proposition
  • Licensing style guides
  • Packaging guidelines
  • Loyalty programmes
  • Licensee Digital Portals
  • Sales Support Toolkits