To convert TCC’s 21st birthday event, held in Amsterdam, into a glamorous and eclectic celebration for the 400+ employees flown in from every territory worldwide generating excitement before, guidance during and a post event round up and memorabilia.
A vibrant and fashion-focused style to create excitement from the initial teaser stage including campaign identity creation, a parallax website featuring a party countdown clock, trendy style guides, event details, an interactive ‘Hotspots’ map and a fun GlamCam.
The event itself was made unforgettable with the high impact styling taking over Amsterdam appearing on a full boat wrap, coach wraps, limo graphics, 6-sheet posters, sculptural installations, freestanding graphic banners, wall vinyls, menus, maps and guides plus stylish branded clothing and giveaways.
This was a whole new style of employee engagement…
The primary audience
Employees – all levels