To launch the new Care Shop brand and ecommerce website to employees and customers, to ensure the new brand was understood and to gain buy in to the new look and messaging from internal and external stake holders.
An animation featuring a de-constructed website was used as the main focus giving a great platform to show off specific web features, ways to pay etc.
The new brand colour palette and values led content was used to deliver key marketing messages and value added services. A fast paced and upbeat soundtrack was used to lend excitement to the piece. A full visual storyboard was created ahead of producing and rendering the animation.
This was launched internally to employees and also to support direct marketing to customers and prospects.
Care Home staff