Looking for leaders worldwide

The challenge

To support graduate recruitment by explaining the high flyer Graduate Leadership programme in conjunction with launching the new ENRC careers website to key global graduate markets.

Our response

An animation was rendered to show the importance of mining worldwide, positioning ENRC as a dynamic career of choice and allowing a great deal of content to be communicated in a quick and visual way. This helped to improve audience engagement online with the newly launched graduate recruitment site.

The animation concept shows how mining impacts on life and lifestyles worldwide. The styling used ENRC’s own imagery of their natural resources concerns around the world showing the diversity of people, cultures and employment.

The animation “imagine a world without mining”, came to life using ENRC’s strong brand colours to deliver standout messages at a fluid and fast pace. The stylised video footage used bold, clear kinetic typography. From initial script writing and key message development to full visual storyboard and production the animation has been exceptionally well received by grads worldwide, not only in English but also in its Russian translated form.

Primary audience

Graduates (Russian & English speaking)
Bilingual Generation ‘Z’